Rostami (Iran), Reza. (1397). Practical Media Management Strategies Aimed at Increasing the Capacity to Promote Religious Knowledge in Cyberspace. مطالعات فلسفی کلامی, 5(14), 109-139. doi: 025/p-l.2018.2106
Reza Rostami (Iran). "Practical Media Management Strategies Aimed at Increasing the Capacity to Promote Religious Knowledge in Cyberspace". مطالعات فلسفی کلامی, 5, 14, 1397, 109-139. doi: 025/p-l.2018.2106
Rostami (Iran), Reza. (1397). 'Practical Media Management Strategies Aimed at Increasing the Capacity to Promote Religious Knowledge in Cyberspace', مطالعات فلسفی کلامی, 5(14), pp. 109-139. doi: 025/p-l.2018.2106
Rostami (Iran), Reza. Practical Media Management Strategies Aimed at Increasing the Capacity to Promote Religious Knowledge in Cyberspace. مطالعات فلسفی کلامی, 1397; 5(14): 109-139. doi: 025/p-l.2018.2106
Practical Media Management Strategies Aimed at Increasing the Capacity to Promote Religious Knowledge in Cyberspace
International Multidisciplinary Journal of Pure Life (IMJPL)
Lecturer in Department of Persian Language and Literature, Al-Mustafa Open University, Qom, Iran
چکیده
In today's world where the mass media surrounds human life in various ways and directs his thoughts, a new space has emerged in the discussion of religion and its relationship with the media, which on the one hand paves the way for propaganda. Religious education and raising the level of religious education will make it smoother and promise to move towards new propaganda programs; But on the other hand, it provides a pervasive platform for the enemies of religion and skeptics. In the meantime, and so that various media - especially the Internet - can have high power in this area; The need for efficient management in this area is evident. Media management is based on two basic foundations: optimal management of the media organization and media content management; Cyberspace, as a very wide and accessible medium, has a high capacity in propagating and teaching religious teachings, which requires practical solutions in the field of media management to realize such a capacity as much as possible. There are several factors involved in producing a promotional or educational package and presenting and succeeding in presenting it, which is to gain the audience's trust and influence in his thoughts; Including people, tools and methods that with more coordination and dynamism of each of these sections can be achieved an attractive, popular and effective medium. Therefore, the package prepared for advertising or training in cyberspace should be attractive; To make it attractive, it is necessary to pay attention to components such as the needs of the audience and entertainment and how to design; This package should also be available on all common Internet receiving devices. In this research, using the principles of media management and ignoring some theoretical issues, practical solutions to achieve an attractive, popular and effective media are presented.
